WHAT IS A FRANCHISEE?
As discussed earlier, the Indian Organic Industry has grown by leaps and bounds. But the industry as a whole is still largely unorganized. In this scenario, what a customer really wants is a one stop store which can offer a range of Organic options under one roof. And that’s exactly where My Green Mart steps in.
My Green Mart now plans to bring the world of Organic at your fingertips by setting up a network of franchisees all over the country. Each of these franchisees will offer a host of Organic products under one roof and in the process, make healthy eating a lot simpler for their customers.
So now here’s a chance to be one of these franchisees and empower yourself today!
What is a Franchisee?
- A franchise is a business arrangement where My Green Mart (the franchisor) of a business concept grants you (the franchisee) the licensed right to own and operate a business based on the franchisor’s business concept, using its trademark. The franchisor helps you (the franchisee) start your business, providing training, assistance with, site development and ordering inventory, advertising and marketing support.
- A My Green Mart franchise offers you the chance to be your own boss, while operating under the security of an established brand.
- As a My Green Mart franchise you could see healthy profits like any established Organic Company without spending years concentrating on building your own brand to compete with the big boys in the industry.
WHY A MY GREEN MART FRANCHISEE?
- There is need to reduce transaction costs and service turnaround times.
- Overheads and expenses are increasing.
- Demand for One Stop Organic Shop for all household daily needs.
- Smaller un-organized stores will find it difficult to compete.
- Need for a Global Distribution Network with a wider reach.
- Need to offer better online & self-service technology yet add value by the human touch.
- Change in Business Requirements needs transformation of an Organic Health Executive to a Health Counselor. Clients today require ancillary services and other requirements beyond the standard.
- Service which implies the transformation of the frontend retail store staff into a Health Counselor, who can guide the client in a mature way.
- Change of Product Mix – Customer want value added services and more choice for less price.
- Franchising’s primary benefit is minimized risk. Since you will associate with an already established organization, you need not worry about the risks of starting up a new business. Franchisors sell a defined, proven business format with products / services that have been sold successfully as compared to a new independent business which is based on both an untried idea and operation.
- Our management teams experience also increases the potential of your success as a franchisee.
- We also provide you management assistance, including accounting procedures, and facility management thus helping the franchisee to overcome a lack of experience in these areas.
EMPOWER YOURSELF WITH MY GREEN MART
Thus take complete control of your business by becoming our Franchise
As a My Green Mart franchisee you’ll be a one-stop Organic Shop with an assured potential for growth. Some of the benefits you’ll enjoy are:
The strong market equity of My Green Mart.
- State-of-the-art cutting edge technology, software and MIS system of the highest standards.
- Group Purchasing power through My Green Mart.
- Uniformity of systems and operations to enhance consumer satisfaction.
- Ability to offer a host of Organic Products under one roof.
- Expert training to ensure a smooth flow of business.
- Marketing, advertising, PR and sales support activity undertaken by My Green Mart.
- The distinct My Green Mart look and feel to your point of operation.
- CRM system to capture & retain your client-base.
- Easy to use single – window billing system.
- 24 x 7 Call Centre support.
- Constant updates of the latest news and market information.
- And last but not the least, an opportunity to earn across different travel products and services.
WHY MY GREEN MART?
- Brand Equity & Expertise: When people are looking for Certified Organic Products; one of the first names that comes to mind is My Green Mart. As our franchisee, you become an integral part of My Green Mart which was founded in 2016. Be in a position to command the same kind of respect in the industry.
- Training : To ensure flawless management and strong before and after sales service, your team will be put through comprehensive training provided by My Green Mart. The training program will be constantly updated and will provide you with ongoing guidance and assistance at every stage of your progress. There will also be an online training program in place soon.
- Technology and Total Support : One of the many things My Green Mart guarantees its franchisees are unmatched technology and technical support. We, at My Green Mart have developed comprehensive technology solutions, covering everything from an easy access virtual office system to automation support with in-house helpdesk and disaster recovery systems.You can access your office anywhere anytime. Imagine if your child is ill and you need to stay at home or your client calls you late at night after office hours. Well, you have the My Green Mart advantage at your fingertips with our superb online access system. You’ll also be provided with a quick and easy to use online database, which can be accessed 24 hours a day, seven days a week.Also, in case of any unfortunate instance, where you might end up losing valuable data/ transaction details, now your business can be back on its feet within a matter of minutes. All thanks to our disaster recovery system.
- Easy-to-use One Window bookings : Finally you have to physically capture all this information and print an excel sheet. Not anymore…With the My Green Mart advantage, life is a lot simpler. Now with our online access system, you can complete all your processes using just one window – just one simple billing system. My Green Mart will also ensure that the most comprehensive IT Software is put into place so you have everything you need to manage and run your franchise.
- 24 hour call center : There’s also a 24 x 7 call center to back you up in case of an emergency or urgent queries. You will receive all the advice, expertise and tools to help you succeed. And that too from a dedicated franchisee support team that is committed to help your franchise increase sales and profitability.
- Customer Relationship Management : You require an invaluable business tool for winning and servicing your customer. My Green Mart will provide it to you in the form of a sophisticated Customer Relationship Management system. a) The CRM is a user-friendly database system that is designed to analyses your customer’s needs and wants. b) The system extracts customer data from your billing system and maintains a complete detailed history of all your customers. c) It allows you to identify and match opportunities to customers most likely to respond to targeted offers. d) The CRM marketing program includes all our own nationally coordinated direct offer mails plus a personalized cover letter written as if it comes from you and displays your shop’s contact details. e) The CRM program is also an invaluable business tool for winning and servicing your business. It even produces reports which aid you in identifying areas of opportunity and increasing your revenue and profitability.
- Enjoy My Green Mart Purchasing Power : As one of the most established Organic Company, we have the leverage to negotiate bulk purchase deals. Which means, with us you have access to preferential deals and a strong competitive advantage to offer them to your customers.
- Marketing Strategy : Online and Offline Medium will be used for the marketing of My Green Mart Products and to create the brand awareness and reach out to the clients. National Level as well as Regional Marketing Campaigns will be adopted for creating the My Green Mart brand awareness.
- Extensive Ground Operator Network : Since My Green Mart also has a strong network of dedicated ground operators functioning in different parts of the country, you’ll be able to offer your customers a range of options to maximize their experience as per their budget and convenience across the length and breadth of the country. Also, you can be sure about the fact that all your customers will always be in the expert hands of the network and will enjoy a smooth and memorable holiday.
The following products will be offered
- Organic Dry Grocery
- Organic Green Grocery
- Cold Press Juices
- Organic Salads
- Organic Cold Press Oils
YOUR STEPS TO SUCCESS
- An operational business space of : a) 500 – 1000 sq.ft. b) 1500 – 2000 sq.ft.
- Premises should preferably be under ownership.
- If premises on lease it must be permissible for five years.
- Premises should preferably be on the ground floor.
- Premises should be main road facing
- Premises should have a provision of a Sign board which will be clearly visible.
- The franchise interiors and exteriors will have to follow the My Green Mart look and feel from specifications and guidelines defined by My Green Mart and the costs to be borne by you.
- Capital Investment of Rs. 50 to 75 Lacs which is exclusive of the setup cost borne by you.
SO IF YOU HAVE THE DRIVE TO SUCCEED, SIMPLY FOLLOW THESE STEPS:
- Register yourself online to access the Franchisee Form at www.mygreenmart.in/franchisee.
- Download, complete and sign the form. Please courier a money order or a cheque of Rs 10,000 as a processing fee along with a signed copy of your Franchisee form. This fee will be non-refundable.
- Also enclose Your Company profile.
- You’re Business Card.
- Two photographs of your proposed establishment exterior clearly showing entrance and signage area (different angles).
- Photographs of your proposed establishment interior clearly showing the entire area, visitors waiting / seating area, work stations and different floors (if applicable) and different angles.
- All your documents have to be emailed at firstname.lastname@example.org